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- 胡文宇
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- 2009-3-13
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发表于 2009-4-10 13:34
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Business letter (Writing)
General Introduction
The intercourse of business letter is an important component of commercial activities,and it is "holding a commercial conversation through words by post or other communication ways ".The business letter is the outcome of careful consideration.It can reduce considerably the negligence or misunderstanding which appears while phoning or talking face to face.Hence,it is necessary for the students whose major is Englisn to study and master the basic knowledge of business letters and possess the basic capability of reading and writing the business letters.
1.1 Essential Qualities of Business Letters(商务函电的基本要求)
1.Clarity(清晰)
Above all,the business letter must be clear and easily understood .If you letter is ambiguous ,it might bring trouble to yourself as well as your reader .While presenting an idea ,you need to follow a clear logic. To avoid ambiguity and confusion,the writer should use simple and accurate words ,and short and simple sentences where appropriate.
2.Conciseness(简洁)
To be concise is to express a message completely in as few words as possible .In business correspondence,this means increased effectiveness and decreased costs ,wordy expression and redundancies are the major blunders to overcome to communicate concisely.
3.Courtesy(礼貌)
The principle of courtesy requires one to be thoughtful and polite in writing a business letter.if you put yourself in the reader's shoes ,considering his or her needs,problems and emotions,your letter will most probably be appreciated.
Normally ,punctuality is stressed as an important aspect of courtesy in business correspondence.A prompt letter is always more valued than a delayed one.
4.Completeness(完整)
Like any other letter ,a good business letter should be complete ,providing all the information and date necessary for a specific issue .if any necessary piece of information is lacking,the reader will have to ask you for clarification ,which means that you will have to write another letter.It will not only waste time ,energy and money ,but also damage the image of your company.
5.Correctness(正确)
It goes without saying that the business letter should be linguistically correct.Incorrect grammar ,improper punctuation,and wrong spelling are not allowed.Besides,the letter should be written in an aooropriate style and format.
Evidently,a company will leave a very favorable impression on its customers and work with high efficiency if all its business letters are clear ,concise,courteous,complete and correct. |
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